![]() ![]() The first log cabin shape metal tin used by Towle was patented in 1897 by James W. Fuller’s 1897 design patent for the log cabin shaped syrup tin. Paul and into Vermont, as discussed below, the company was renamed the Towle Maple Products Company. By the early 1900s the company was known as the Towle Maple Syrup Company and with the expansion in 1910 beyond St. Trademark protection for the iconic Log Cabin logo was applied for in November of 1894. ![]() The following week the Towle Syrup Company was incorporated for the sale of Towle’s Log Cabin Maple Syrup. The arrangement with McCormick was short lived and the dissolution of their partnership was announced in the St. McCormick and in mid-1888 and began selling Log Cabin Pure Maple Syrup. Paul where he entered into a partnership with Thomas F. After going bankrupt and settling the claims against him with a federal judge in Chicago, he moved to St. Unfortunately, lax attention to the books and leniency with delinquent customers left Towle owing creditors about $100,000 in early 1888. Towle & Co., selling coffee, tea, and spices. ![]() Towle got his start as a grocer in Chicago under the name P.J. Paul, Minn, a precursor to the Towle Maple Syrup Company and later the Towle Maple Products Company. Notice the company name of Towle & McCormick, St. Very early (circa 1888-89) Log Cabin Pure Maple Syrup one quart metal tin with paper label. Instead, one might argue that a convenient narrative was developed and promoted later in time around the image and personality of Patrick Towle and his iconic Log Cabin label that supported the uniqueness and originality of the Log Cabin product. A closer examination of packaging, advertisements, and newspaper accounts from that era question the accuracy of this story. ![]() The official company history, often repeated in the years after the company was purchased in 1927 by General Foods is that Patrick Towle began marketing a blended syrup from the very beginning. Excerpt from 1905 Towle’s advertisement featuring the paper red label of Log Cabin Maple Syrup and the black label of Log Cabin Penoche Syrup. Today the ingredients list on a bottle of Log Cabin Original Syrup contains absolutely no mention of maple sugar or syrup. By 1950, the percentage of maple syrup had been reduced to about 15 percent, and as recently as 2002 the Log Cabin Company confirmed to me that their syrup contained some maple syrup but refused to disclose in what percentage. Reportedly, the earliest blended Towle’s Log Cabin Syrup originally contained about 45 percent maple syrup but it was probably more like 25 percent, which is printed on the label of some cans and bottles from the 19-teens. As discussed below the first Log Cabin tins likely contained a significant amount of pure maple syrup with a shift towards a blended syrup in the early 1900s, before transitioning to a fully blended cane and maple syrup. It is not entirely clear what amount of maple syrup was going into Log Cabin’s cans and bottles in the early years of the company, which was started in 1888 by a St. From 1904 to 1909 there was also a fourth syrup called Towle’s Log Cabin Penoche Syrup, which was made from cane sugar and marketed for candy making. In fact, at the turn of the last century, the syrups in the lineup of the Towle Maple Products Company included both a real maple syrup known as Towle’s Log Cabin Selected Maple Syrup as well as their more popular blend of cane and maple syrup referred to then as simply Towle’s Log Cabin Syrup and Towle’s Log Cabin Camp Syrup. 1904 Towle’s advertisement featuring Log Cabin Penoche Syrup. history, Log Cabin, has the dubious honor today of containing zero maple syrup. Note: Readers interested in the history of the Log Cabin Syrup company will want to read a more recent blog post and article available at this link.Īs one of the most iconic syrup brands in U.S. ![]()
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